About Scale Up
Scale Up is a strategic business consulting firm dedicated to helping growth-focused brands scale faster through franchising, structured expansion, and robust business modeling. Combining over four decades of multi-industry experience with deep franchise expertise, Scale Up designs end to end growth architectures that turn proven concepts into scalable, profitable networks.
At the core of its work is a sharp focus on strategy: market research, expansion roadmaps, and business models built on clear unit economics, operational discipline, and brand consistency. From franchise model development and operations optimization to brand management and go to market planning, Scale Up helps business owners move from ad hoc growth to a predictable, process-driven scale-up journey.
Scale Up also partners with investors, providing rigorous commercial evaluation of opportunities, viability assessments, and risk–return analysis across emerging and established concepts. This blend of franchising expertise, strategic consulting, and investment-focused diligence enables both founders and investors to make confident decisions and achieve sustainable, long-term value creation.
Our Approach :
A Collaborative Partnership
- Understanding Your Vision We take the time to understand your business goals, target market, and desired franchise model.
- Developing a Strategic Plan We develop a comprehensive franchise expansion plan, including market research, financial projections, and operational procedures.
- Implementing the Strategy We assist in implementing your franchise expansion strategy, from franchisee recruitment to operational support.
- Ongoing Monitoring and Support We provide ongoing monitoring and support to ensure the success of your franchise expansion initiative.
Trailblazers
Meet Our Team
Shivyen Anand
Strategy and Business Expansion Consultant
Seasoned entrepreneur with a master's in Applied Psychology and two decades of business expansion expertise. Partnering with brands to drive growth, he specializes in strategic planning, retail transformation, and franchise development. His insights has turned concepts into profitable realities, enhancing market presence and profitability across various industries.
Amarjeet Kaur
Founder
Leading regional operations with a 20+ year track record in the executive office industry. Expertise in Customer Service, Business Development, and Recruiting, supported by a Master’s in Business Administration. A strong administrative professional committed to driving operational excellence. Extended knowledge and expertise about franchisee business opearations.